Illustrating The Power Of Apple’s Innovation And Simplicity Concepts

Apple innovation and simplicity product concepts permeate Apple at all levels of thinking. Here are two examples of how this thinking plays out:

Example 1: iPad 2 Commercial

This iPad 2 video clip is a great example of how Apple’s “category-killer innovation” and “make complexity simple” concepts translate into user value. And, notice how even the video communicates the simplicity concepts in a very simple way.


Example 2: NYC Store Glass Cube

Most of you are probably aware of Apple’s iconic glass cube entrance to their flagship NYC store on Fifth Avenue. It has (or had) 90 individual glass panels.


In the summer of 2011 Apple began work on a $6.6 million upgrade of the plaza and glass cube. Apple has now revealed its plans for the cube with a new informational sign posted on the barrier surrounding the plaza, showing that the company is completely replacing the cube’s glass panels with new, larger panels that will also be “seamless” for a cleaner appearance.


To quote Apple “We’re simplifying the Fifth Avenue cube. By using larger, seamless pieces of glass, we’re using just 15 panes instead of 90.”

What more can we say? The concepts run deep throughout the organization. It is a different, non-traditional way of thinking for most organizations.

Innovation And Simplicity Concepts Make A Big Difference

If you are wondering how well the Apple concepts of “category-killer innovation” and “make complexity simple ” work when applied to skiing, learn what our customers say about their BUMPS FOR BOOMERS experience.

And, you might also enjoy watching a very funny video clip from the historical archives about Joe Nevin during his Apple Years.

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We encourage you to explore the BUMPS FOR BOOMERS web site further and learn more about how this Aspen-based ski instruction program will enable you to achieve a major personal skiing breakthrough.

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