Customer Satisfaction Survey Results

Customer Satisfaction Survey Results

We ask each of our mogul skiing and powder skiing program participants to answer a "blind" survey and tell us about themselves and how they felt about their participation in the BUMPS FOR BOOMERS® program. Here are the results to date.

When asked "In comparison to other ski lesson programs you have taken, how would you rate BUMPS FOR BOOMERS ® ?"

83.8% of participants rated BUMPS FOR BOOMERS as SIGNIFICANTLY BETTER than other ski lessons they have taken ...100% rated the program as significantly or somewhat better.

83.8% Significantly Better
16.2% Somewhat Better
00.0% Equal and no lower ratings

When asked to "Rate your overall BUMPS FOR BOOMERS® skiing experience".

73.7% of participants told us that BUMPS FOR BOOMERS EXCEEDED their EXPECTATIONS

73.7% Exceeded Expectations
26.3% Met Expectations

there were no lower ratings

When asked "Tell us about your experience in transitioning from skiboards back to traditional length skis."

75.7% said transition was easy
8.1% said transition was difficult
16.2% had not yet had the opportunity to apply techniques learned to traditional skis

When asked "Tell us about your age" customers reported:

86.8% of clients were age 50 or older

5.3% 70 or beyond
21.1% age 60 - 69
60.5% age 50 - 59
13.2% age 49 or under

When asked "Tell us about your sex" customers reported:

81.6% were male
18.4% were female

When asked "Tell us which program you participated in " customers reported:

63.2% of clients participated in a 3 day BFB clinic
31.6% of clients participated in a 2 day BFB clinic
5.3% of clients took a private lesson

When asked "On a scale of zero to 10 (low to high), how likely is it that you would recommend BUMPS FOR BOOMERS® to your friends or colleagues?"

80.7% gave us a rating of either 9 or 10 (respondents defined as "Net Promoters")

69.2% said "10"
11.5% said "9"
11.5% said "8"
7.7%   said "7"
there were no ratings below "7"

Note: Net Promoter score is a new metric used by GE and other major corporations to gauge how well they are servicing their customers. Net Promoter scores of 10 and 9 correlate to higher than normal revenue growth.

When asked "Was attending the BUMPS FOR BOOMERS® program your primary reason for traveling to Aspen? "

68.4% answered yes
31.6% answered no

When asked "Was this your first time skiing in Aspen? "

26.3% answered yes
73.7% answered no

When asked "Prior to participating in BUMPS FOR BOOMERS® did you attend one or more of Lito Teja-Flores' “Breakthrough On Skis” ski weeks?"

29.7% answered yes
70.3% answered no